Saturday, October 4, 2008

DISCUSSION TOPIC: Rate Card

INFORMATION: Rate Card for Online Advertising via NSTP Group of Websites (please click through at here)

Based on the information of rate card that I had found is about the online advertising via NSTP group of websites. For your information, there consist of eight different websites in NSTP group which are:
Emedia
Nstonline
Berita harian
Metro
Business times
Tech&U
The malay mail
Travel

Please take note that this rate card only applicable for advertisers within Malaysia with validity period from 15 March 2007 until 15 November 2007. Therefore, this rate card’s information is not valid for this moment. If you wish to get to know more about the rate card of online advertising in any website of NSTP group then you should find out the current rate card and always refer to the up-to-date rate card as it has a validity period.

According to what I had found, I would like to choose two NSTP groups of websites- nstonline and berita harian, then I would do a brief comparison between them and then I will show you the features of similarity and differently between them.

For Sky High, Bottoms Up and Site Takeover advertisements, both websites contain these three types of ads. These ads are located in the same pages and same positions, the available inventories are the same. The size of Sky High and Bottoms Up ads are slightly different between them. However, the size of Site Takeover ads for both websites are the same. Since the size of the ads are different so the weekly rate also become different. The more bigger the size of the ads, the more higher the weekly rate.

For an overall view, I can deduce that the rate card for online advertising is different for different websites. In addition, I can identify the differences of rate card of online advertising in the aspect of the type of advertisement, the page where the ads located, the position of the ads located, the available inventories provided, the weekly rate and the size of ads in pixels. Despite of online advertising, the rate card for print advertising and electronic advertising are also different.

Friday, October 3, 2008

Latest TVC - Iklan Raya Petronas 2008



Once again, this is a latest TVC from Petronas. very touchful and meaningful as well. Hope you guys will like it also. In contrast, if you have any bad comments regarding with this TVC, do not hesitate to leave it at here, let's us share it together!